.Column Perspectives: 15.Ever thought about just how an electric developer winds up managing an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Show.Trick takeaways:.Why exchanging formulas triggered solitude (and a job pivot).The magic formula: genuineness + uniformity = influencer excellence.B2B influencer advertising in Asia: It is actually coming, but slowly.AI influencers: Cool, however perhaps will not change your BFF's Instagram.The settlement complication pestering influencer advertising (as well as how Partipost is tackling it).Fun fact: Jonathan's father expects Mondays. Yes, you review that right.Income: The influencer advertising and marketing landscape is actually advancing a lot faster than you can easily say "wipe up." Coming from micro-influencers to artificial intelligence avatars, the game is actually changing-- yet authenticity still preponderates.So, just before you cross out that pal with 200 followers as "certainly not prominent," bear in mind: worldwide of nano-influencers, your bestie could simply be the upcoming huge factor.Listen for more influencer knowledge and also perhaps grab a pointer or two for your personal Instagram activity!